How To Run A Proper A/B Test

 A guide for adops & yield managers in publisher monetization teams 

Publishers, learn to run efficient A/B tests!

Pursuing A/B tests allows you to proactively find ways to increase your revenue. It is recommended to A/B test any change you make to your ad stack to make sure you are going in the right direction. These can focus on timeouts, SSP incremental value, layout changes etc. However, running, setting them up, and understanding the data can sometimes be tricky. 

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This guide will cover:

  • A list of the elements from your ad stack that you can a/b test
  • A step by step guide to implement a successful A/B test
  • Insights on how to analyze and understand the results of the test
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