How to Build The Optimal Monetization Machine

Over the last few years, the number of demand partners has significantly increased, as has the number of SSPs used by each publisher, and it is now common for Publishers to work with over 20 different SSPs. What this has meant is that Publishers have plenty of options to build their monetization machine, but they also need to navigate increasingly complex options to find the most profitable monetization machine for their business. Our guide is designed to help publishers make the best choices given their current situation.