How did your monetisation really perform in 2025, compared to the rest of the market?
Built from aggregated and anonymised data across thousands of European publishers, Pubstack’s State of Programmatic 2025 reveals how revenue, CPMs, demand and inventory quality evolved across France, the UK, Germany, Italy and Spain.
In programmatic, performance only makes sense in comparison.
The State of Programmatic 2025provides publishers with a clear, data-driven benchmark to assess how their monetisation compares to peers— across CPMs, revenue evolution, demand mix, devices and formats.
Built from aggregated and anonymised data across thousands of European publishers, the report is now available in dedicated country editions (France, UK, Germany, Italy and Spain), offering a local view of market dynamics and monetisation trends.
A practical reference point to understand where market pressure is structural, where value is shifting — and how your results stack up against your market.
Stay informed
Subscribe to Pubstack communications to receive future benchmark releases, updates and insights.
.png?width=3417&height=1500&name=ELNACIONAL_Logo%20(1).png)