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State of 

Programmatic

Q1 2026

The State of Programmatic Q1 2026 report compares Q1 2026 performance against Q1 2025 across France, the United Kingdom, Germany, Spain and Italy.

Built from aggregated and anonymised publisher data, the benchmark gives publishers a clear view of how their market is evolving across revenue, impressions, eCPM, demand, viewability and device monetisation.

revenue-snapshot-card

What’s inside the report?

The report gives publishers a country-by-country view of Q1 2026 programmatic performance, with dedicated analysis for France, the United Kingdom, Germany, Spain and Italy. 

  • Revenue, impressions and eCPM trends by market
  • Demand mix evolution across key programmatic sources
  • eCPM by demand source
  • Google demand viewability benchmarks
  • Mobile and desktop monetisation patterns
  • 2026 execution priorities for each country

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