The ad tech industry has seen its fair share of changes over the last decade, marked by substantial yearly shifts in the sector. To name a few: the launch of Prebid in 2015, the switch from a second-price to a first-price auction, video outstream implementations, privacy, identity, contextual advertising, and server-side technologies, among others.

All these evolutions happened within a relatively small period of time and contributed to a drastic change in the way Publishers monetize their inventory. Thus, navigating this fast-paced environment is nowadays a real challenge.

So as a new year begins, many digital media actors might wonder, where exactly does the industry stand at the moment? How do all these innovations affect the market overall? And towards what is all of this complexity driving the industry?

During this webinar we will be discussing the challenges and opportunities that await us during 2022 and how to tackle them better to help publishers refine their plans for the year ahead. By the end of the session, you will have an overview of:

• The global adtech market consolidation and rebound over the last year
• The difference between cookieless vS consentless, and what technologies you can put in place to overcome these industry challenges
• The different solutions server-side on the market, and how they work
• The positive impact of increasing your viewability for your RPM
• And much more...

We look forward to seeing you all there!